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ADV/SAO Course Abroad: Advertising, ADV 399: Branding Italian Cuisine: Rome, Italy (summer)
Rome, Italy (Outgoing Program)
Program Terms: Summer
Program Dates & Deadlines: Click here to view
Budget Sheets Summer
Fact Sheet:
Language of Instruction:
Language Requirement:
Illinois Sponsor:
MEDIA, Study Abroad Office (campus-wide)
Credit or Not for Credit:
For credit
Program Description:

The College of Media and the Study Abroad Office present
a Spring/Summer Faculty-Led Program:

Advertising 399: Branding Italian Cuisine
Rome, Italy

On-campus meetings: Begin second 8 weeks of Spring 2015 term, Wednesdays 2 - 3:50pm
Program Dates Abroad: May 18 - May 28, 2015
EXTENDED Application Deadline: November 15, 2014


Course Description

This course focuses on branding Italian food. Its purpose is to advance your understanding of one of the world’s most successful ethnic food branding cases within the context of the globalization of food markets. Throughout this course you will study branding and advertising strategies, food cultures, markets and media in Italy and the U.S. as you learn the key principles of food marketing.

Spring 2015: During the Spring 2015 2-credit hour course on campus, you will learn background material on Italy and its language and culture, media system and advertising. In addition, you will be introduced to Italian food and build general background knowledge about Italian culture and culinary traditions. You will also gain knowledge related to ethnographic methodology to be practiced while in Italy in the summer. After the completion of this course, you will be prepared to take the Rome portion of the program.

Summer 2015: The Summer 2015 1-credit course provides the opportunity for an immersive cultural stay in Italy, which will allow you to observe and participate in the cultural meaning, consumption and promotion of local foods in Italy. You will complete this course both online and while studying abroad in Italy. A key part of your project involves the direct observation of and participation in food rituals in Italy and the examination of the way that Italian brands are represented in Italian retail structures and in media. Classes will be held at the GustoLab in Rome, a school focused on learning and experiencing Italian food culture. Instructors will teach appreciation of Italian food and culinary traditions. Field trips will also allow you to see how food is grown and made, marketed (e.g., retail, markets), enjoyed (e.g., restaurants) and promoted (discussion with local advertising agency personnel). 

Program syllabus/tentative itenerary: ADV Rome Syllabus.pdf

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Program Specific Information

General Study Abroad Information

ADV RomeADV RomeADV Rome

Program Academics and Eligibility

This course is composed of two parts: the first is a 2 credit hour course at UIUC during Spring 2015 and the second part is a 1 credit hour course abroad in Rome, Italy during Summer Session I 2015. Students will earn 3 total credit hours on this program. 

Application Requirements:  UIUC undergraduates
Language of Instruction: English

*Program dates and fees are subject to change due to exchange rate fluctuations and the number of participants.
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Housing and Meals
Housing: Shared apartments
Meals: 2-3 group meals are provided. Students are free to explore the markets of Rome or eat in the many fine restaurants available.  
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Program Fees

If the Study Abroad Office nominates or accepts you to the study abroad program you have applied for, the Study Abroad Office will bill your Illinois student account a nonrefundable $600 advance fee.  This fee will be deducted from the final cost of your program fees; however, please note that this fee is not refundable should you decide to withdraw from the study abroad program. 

2015 Estimated PROGRAM FEE: $4,445 - $4,630
*Fees are subject to change due to exchange rate fluctuations and the number of participants.
Total cost is ESTIMATED and is BEFORE scholarships.
Program Fee Includes: Roundtrip international airfare (Chicago-Rome), on-site airport transfers, housing and some meals, orientation programs, program excursions, and international health insurance.
Program Fee Does NOT Include: personal expenses (est. $250), meals (est. $400), and visa fees (if applicable).
2015 ESTIMATED TOTAL including off-budget expenses and program fee: $5,095 - $5,280
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Scholarship Opportunities

You should apply for the Illinois for Illinois (I4I) Study Abroad Undergraduate Scholarship AND the International Programs and Studies Scholarship (IPS).  For more information on both of these scholarships and more, click here.  If you are a non-LAS student, be sure to contact your college about any possible scholarship opportunities.
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Contact Information

For any questions you may have or for more detailed information on the program, please contact Rhiannon Clifton in the Department of Advertsing or Stacy Billman in the Study Abroad Office (SAO).  The SAO is located at:
910 S. Fifth Street
112 International Studies Building
Champaign, IL 61820

Hours of operation: Monday through Friday from 8:30am to 4:45pm.  We are closed on holidays and when classes are not in session.
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Dates / Deadlines:
Term Year App Deadline Decision Date Start Date End Date
Summer 2015 11/15/2014
11/16/2014 05/18/2015 05/28/2015
Summer 2016 02/15/2016 02/15/2016 TBA TBA

Indicates that deadline has passed