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ADV/SAO Course Abroad: ADV 399/ADV 590: Advertising Across Borders - Consumerism in the Dominican Republic (winter)
Puerto Plata, Dominican Republic; Santiago, Dominican Republic; Santo Domingo, Dominican Republic (Outgoing Program)
Program Terms: Winter Break
This program is currently not accepting applications.
Budget Sheets Winter Break
Fact Sheet:
Language of Instruction:
Language Requirement:
Illinois Sponsor:
MEDIA, Study Abroad Office (campus-wide)
Credit or Not for Credit:
For credit
Program Description:
ADV Dominican Republic

The Department of Advertising and the Study Abroad Office present
a Fall/Winter Faculty-Led Program:

Advertising 399/Advertising 590: Advertising Across Borders - Consumerism in the Dominican Republic
Santiago, Santo Domingo & Punta Cana

On-campus Class Meetings: Mondays, October 19 to December 7, 2015  from 6:00-7:20pm in 123 Gregory Hall
Program Dates Abroad: December 26 - January 6, 2016
Application Deadline: September 15, 2015
Dominican Republic Course Provides Transformative Experience:
-Increase your global awareness of advertising, marketing and public relations
-Improve your leadership skills for whichever major you are taking
-Engage your research competencies to solve problems
-Expand your understanding of consumerism and environmental issues
-Expand your problem solving and critical thinking skills by conducting interdisciplinary research that connects advertising, business, politics, art, health, manufacturing, economics, media, and sustainability 

This course will explore distinctive cultural factors that impact global advertising, marketing, and public relations in the Dominican Republic (DR). You will engage in consumer study theories, examining how products and services such as toothpaste, cereal, cosmetics, cell phones, and other goods and services are advertised and sold in the DR, compared to the way those items are merchandised and promoted in the United States. The course will explore theoretical research questions such as: What can advertising tell us about economic and social class divisions within a country? How is America's "good life" (e.g. Disney World, Bud Light, Beverly Hills, South Beach, designer apparel, text messages, etc.) advertised to the international consumer? The course will look beyond the BRIC countries (Brazil, Russia, India, China) and explore consumerism in other emerging markets.

In addition, you will travel to major cities within the DR and meet with professionals in advertising, marketing, public relations, media industries and consumer product corporations at company locations. You will research Dominican culture through visits to museums, street markets, beachside art exhibitions, and tours of historic sites of the Colonial Zone in Santo Domingo, which was founded in 1496. You will make field visits to sites of consumerism in the DR including shopping malls in Santo Domingo and Santiago, the vast Mercado Modelo indoor flea market, and many neighborhood stores and shops. You will also experience an all-inclusive luxury resort to examine consumerism in that environment, juxtaposed with consumerism in more typical communities in the DR. During their field research in Punta Cana, you will identify and discuss why marketers need to incorporate a global viewpoint into their advertising strategy and persuasive approaches.

Bill Berry
Faculty Leader Bio
Prof. Bill Berry’s research and teaching focus is on strategic managerial communication, digital communication technologies and information access in less advanced countries, and advertising and mediated communication practices in the Dominican Republic and Spanish-speaking Caribbean. 

Group Flight: As part of the Program Fee, the SAO will organize a group flight for this course, as long as there are more than 10 participants. All group flights will be departing from and arriving at O'Hare Airport. Very few exceptions are made for opting out of the group flight.

ADV Dominican RepublicfdasADV Dominican Republic

Program Academics & Eligibility

This course is worth 3 credits and fulfills elective credits.

Application Requirements:  Illinois undergraduates and Illinois graduate students
Language of Instruction: English

*Program dates and fees are subject to change due to exchange rate fluctuations and the number of participants.

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Housing & Meals
2014-15 Housing:
Meals: Meals are generally on your own. The professor and cultural immersion guides will provide information about local restaurants. All breakfasts are included in the student program fee.
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Program Fees

If the Study Abroad Office nominates or accepts you to the study abroad program you have applied for, the Study Abroad Office will bill your Illinois student account a non-refundable $605 advance fee.  This fee will be deducted from the final cost of your program fees; however, please note that this fee is not refundable should you decide to withdraw from the study abroad program.
2014-15 PROGRAM FEE: $3,010

*Fees are subject to change due to exchange rate fluctuations and the number of participants.
Total cost is ESTIMATED and is BEFORE scholarships.
Program Fee Includes: Round-trip airfare (Chicago-Punta Cana; Punta Cana - Chicago), airport transfers, housing and all breakfasts while abroad, orientation programs, program excursions, and international health insurance.
Program Fee Does NOT Include: Meals ($200), personal expenses (est. $140) while abroad and passport/visa fees (if applicable). These are off-budget costs that are estimated and will be expenses that come out of your pocket.
2015-16 estimated TOTAL including off-budget expenses and program fee: TBD
2014-15 estimated TOTAL including off-budget expenses and program fee: $3,350
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Scholarship Opportunities

You should also apply for the Illinois for Illinois (I4I) Study Abroad Undergraduate Scholarship.  For more information, click here.  Be sure to contact your college about any possible scholarship opportunities.
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Contact Information

For any questions you may have or for more detailed information on the program, please contact Bill Berry in the Department of Advertising or the Office of Illinois Abroad & Global Exchange (IAGE).  The Office of IAGE is located at:
910 S. Fifth Street
112 International Studies Building
Champaign, IL 61820

Hours of operation: Monday through Friday from 9:00am to 4:45pm.  We are closed on holidays and when classes are not in session. 

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Dates / Deadlines:
There are currently no active application cycles for this program.
This program is currently not accepting applications.